Rebecca Wiegärtner

Food & Retail Strategy Consultant

I am a British/German food industry professional based in Berlin with wide-ranging expertise in food industry and retail since 2007

About

I am a British/German food industry professional based in Berlin with wide-ranging expertise in food industry and retail since 2007.

Since then I have gained extensive professional experience and acquired comprehensive knowledge on the food and retail landscape: be it the volume driven, price sensitive retail market, with tough and lengthy annual talks and reaching the highest targets; or the innovative marketplace, rapidly scaling a business to meet a great market demand while developing the brand and company structure at the same time.

My total commitment to environmentally sustainable, future-oriented food and lifestyle products fully ignited in 2014, ever since being at the forefront of the European vegan commercialisation as a key account executive.

It is my goal to take my knowledge and support to businesses, who themselves commit to products that are truly sustainable and strive to have a positive impact on human health and the environment to meet future global challenges.

Services

My services centre on the development of company strategies and sales coaching for company employees, for businesses with sophisticated product assortments

Services

My services centre on the development of company strategies and sales coaching for company employees, for businesses with sophisticated product assortments.

The clients I am working with are sales, retail and manufacturing companies in the food retailing industry. I help food companies navigate through the retail landscape and offer points of orientation for them to further progress and develop.

For this I design customised consultation services based on my client’s needs and my best practises from years of extensive work experience and offer individual coaching to this effect. With this, I support my clients in managing their current development stage, and also help them reach their next level.

My approach is structured, process-driven and analytical, always with the customer needs and market realities at the centre. I am in it for the long hall and offer ongoing project support if required.

We are a perfect match if you market products that are set to minimise their negative influence on the environment and continuously challenge your products to be more sustainable through innovation.

areas of expertise

GLOBAL FOOD INDUSTRY

Sales and product
management for
the global food industry

PRODUCT CATEGORIES

Private label and
branded products
for the organic
and conventional
food sector

BUSINESS PROCESSES

Process-oriented
thinking and
action as a basis
for customer satisfaction

BUSINESS DEVELOPMENT

Meeting a great
market demand
while developing
a product range,
brand and business

FUTURE TRENDS

Ecologically compatible
and future-oriented
food and lifestyle
products and related
food, consumer
and megatrends

Testimonials

„Rebecca hat für uns Pionierarbeit geleistet: Sie hat uns als Spezialistin für vegane Produkte hervorragend beraten, und auch einen schnellen Markteintritt durch eine effektive und von ihr individuell für uns erarbeitete Vertriebsstrategie ermöglicht. Dabei schätzen wir besonders ihre motivierende und leidenschaftliche Art in der Zusammenarbeit. Durch ihre zielorientierte Arbeitsweise konnten wir unseren ambitionierten Zeitplan zeitnah und strukturiert umzusetzen und uns erfolgreich am Markt positionieren.“

Sofie Stechl, Geschäftsführerin Plantopia

Rebecca zeigt für konkrete Fragestellungen Lösungswege auf und ist eine äußerst kompetente Ansprechpartnerin für Alltagsfragen rund um den Umgang mit Einzelhandelskunden. Ihre Beratungskompetenz hat einen starken Praxisbezug und spiegelt Ihre umfangreiche, langjährige Erfahrung in der Branche wieder.

Julia Huthmann, Geschäftsführerin JACKY F